Monthly Archives: October 2014

A Tale of Two Retailers: How Brand Identity Drives Culture

This week’s post is from Keith Bayley, Director at Ironleaf. Men of a certain age will know there are 2 certainties in life: England will always lose a major tournament penalty shoot – out, and a family printer will always fail the evening before vital GCSE homework needs handing in. A couple of years ago […]

Read more ...
‘Sales Professionals’ or ‘Sales Unprofessionals’?

As an avid sports fan, and as 2015 fast approaches, I can’t help but start to think about the Rugby World Cup coming to our shores next year. How England will fare we don’t know, suffice to say we’ll know how we’re progressing after the Six Nations in spring. In the run up, no doubt […]

Read more ...