Businesses, from startup to multi-national, face unprecedented complexity and challenge. The best solutions combine solid experience, sound processes, and creative flair. Associate Sales Director David West specialises in delivering resourceful, innovative strategies that move businesses forward.

Multi-lingual and multi-talented, it’s no surprise that David delivers multi-faceted sales and growth solutions for clients. As a high-level sales and marketing professional, his 20+year career is built on effective people management, motivation, deal creation and client relationship development.

To good end, too. David leveraged these skills to increase sales 400% in just over two years at Unisys, 250% in 4 years at NIIT, and 250% in 3 years at Axway. Additionally, he’s:

• Worked in Africa, Europe, and the UK, as well as with international clients.
• Experienced in most key verticals.
• Helped a new business build a team that won clients such as Lloyds of London, Tesco, Cable and Wireless, Thames Water, Vodafone and Taylor Wimpey.
• Got his hands dirty, winning the first 100 clients (including six National Health Service Trusts, police forces and charitable foundations) for an Internet startup company. Though he did have help: one junior trainee.
• Developed large accounts with growth increasing by as much as $75 million.
• Helped clients execute radical differentiation strategies and achieve growth in market share.

While strategies and processes are critical, people are key. David cultivates a strong network of talented professionals. Additionally, he developed techniques to train sales staff and mentored high-level sales professionals. Furthering careers, and furthering business goals. All in a day’s work for David West.

When he’s not working… David’s leisure time pursuits are as eclectic as his business experience and skills. He enjoys sports, particularly football –and particularly Arsenal FC – as well as collecting watches, pottery and art.