The Team

John Linney

Managing Director

Organisations poised on the edge of growth come to Sales Plus Profits for strategies that enable them to maximise talent, resources, and time – while minimising risk. They come seeking solutions. With over 20 years of cross-industry executive and entrepreneurial experience, Managing Director John Linney helps clients develop, implement and leverage those solutions and drive their businesses forward.

An agile leader, John has founded successful startups and led growth businesses to sustainable success. His financial and strategic acuity is complemented by deep insight into team dynamics. Throughout his career, John has demonstrated an ability to create and manage winning marketing and sales teams. This blend of hard business acumen and astute people management propels clients towards even the most ambitious goals.

As an entrepreneur, principle, executive and non-executive director, John has experienced the business world from every angle. He has worked across multiple industries, including FinTech, Information Technology Services, Creative Communications, Financial Services and Event Management. Among his accomplishments:

    Achieving organic growth of over 16% and compound annual growth rate of 35% during his tenure with Acuity Solutions Limited, while establishing a true mid-market offering.

  • Leading two fundraising projects, raising over £10m of debt finance from major banking institutions as executive director of BDE International Limited.

  • Leading successful integrations of two acquisitions for BDE.

  • Growing BDE revenues from £3m to £11m in just four years, improving gross margin from 51% to 63%.

  • Growing Object Group Limited revenues from £500k to £2m.

  • Pioneering CRM techniques, establishing market-leading opportunity creation methodology, implementing ISO 9001 standards, and moving Object Group from an SME to a mid-market entity.

  • Handling the managed buy-out (MBO) of Athena Meetings and Events from LEC and staying on to lead the team into new markets.

Since joining the Sales Plus Profits’ community, John has completed six projects in IT Services, IT Security, Manufacturing and Financial Technology. He has deep expertise and agility with finance, strategy and leadership. This, and his skill in trailblazing new market territory, gives organisations the edge they need to meet their goals. Clients come seeking solutions: Managing Director's like John Linney ensure they find them – and put them to work.

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