People. Processes. Planning. Performance. Passion. With over 20 years of experience in leadership, sales strategy and business management, Julian Clay understands what it takes to be successful. But rarer, he knows what it takes to transfer those skills and aptitudes to clients. As a consultant, coach and integral member of the Sales Plus Profit community, Julian helps business leaders overcome obstacles and achieve their definition of success.

When businesses face stalled growth, they need innovative, and aggressive, solutions from high-calibre sales leaders. Julian began his career as a sales executive. He was consistently named as a UK 100% Club achiever and one of the top performers in the UK.

Making his way up the career ladder, Julian joined Kodak Limited as National Account Manager. In this role, he was responsible for managing prominent national and international clients and strategising for long-term growth. He cut his teeth on negotiating high-stakes contracts and increasing revenue for key clients.

Leaving Kodak Limited, Julian turned his attention to helping companies achieve their own growth targets. Tackling interim sales director roles, he uses sound processes to:

• Benchmark sales operations
• Analyze gaps
• Develop sales/marketing strategies that lead to measurable results
• Develop companies’ internal talent to reach their goals with confidence

His interest in improving sales processes, engaging people and driving performance led Julian to create a sales forecasting methodology to maximise closing opportunities and to develop innovative tailored training programmes on sales and negotiations. And he writes. He has published four (at last count) books on sales strategy, sales techniques and starting and growing companies.

Always full of practical advice. Julian’s readers, trainees, and clients invariably receive straightforward, direct expertise targeted towards their unique growth challenges.

When he's not working... Julian enjoys tennis and golf, but he’s serious about football. He is a current player at Hassock FC. Off the pitch, he harkens back to his days as a professional musician and still occasionally plays the guitar and piano.