There are two types of people: those who wait for opportunity, and those who create it. Seasoned leader Brian Armstrong is the latter. His 30+ year career tells a story of determination and progression. From salesman to sales director to entrepreneur, CEO, and coach, Brian’s drive and hunger fueled his ascent. And they can fuel your organisation’s too.

An experienced business-builder, Brian has founded and grown organisation’s in Australia, New Zealand, UK and South Africa. His extensive international business acumen is complemented by a keen desire to develop extraordinary leaders. Through his work as a business coach and with 2020 Exchange, for example, Brian has provided CEOs and leaders with the tools and support they need to triumph in the face of complexity and uncertainty.

As a sales manager, sales director, entrepreneur, director, board member and CEO, Brian has walked in your footsteps. He has confronted the same obstacles and been stymied by the same challenges. He has also overcome them with innovative strategies, sound processes, proven methodologies, and - that for which there is no substitute – hard work and commitment.

Brian began his career in sales with Kalamazoo Business Systems in South Africa before being transferred to Kalamazoo headquarters in Birmingham UK where he not only had the opportunity of receiving some of the best sales training at the time, but also experienced the hard yards of door to door selling in the cold winter around the industrial estates of the Midlands. Having progressed through the sales ranks at Kalamazoo, Brian then joined IT software solutions provider Automated Business Systems (ABS), a Johannesburg Stock Exchange-listed company.

Among his many achievments:

• Brian enjoyed considerable success at ABS and went on to become National Sales Manager, Sales Director and a shareholder of the listed company.
• Orchestrated a management buyout to improve performance and maximise the value of the professional division from ABS. This led to the formation of Solution 6 South Africa, which became the market-dominant supplier with over 80% market share.
• Progressing to Joint Managing Director of Solution 6 Europe and guiding a successful turnaround, before being named General Manager International Operations.
• Founding Advanced Professional Solutions (APS) in Australia in 1997.
• Growing APS, a start-up software and service firm, into the leading provider of accounting and practice management solutions to top 100 accounting firms in Australia, New Zealand and UK and together with his co-directors successfully negotiated its acquisition by ASX Listed Reckon Ltd.
• Providing expertise and experience to innovative companies. Brian has served on boards of both private and listed companies and most recently as a Director of both AltusQ, an international firm that specialises in leadership development and coaching, and Squirrel Ltd, a fast growing Fintech company which develops next generation software and artificial intelligence to revolutionise the banking and associated financial services categories.
• Serving as Chair for 2020 Exchange; this innovative company provides exclusive contemporary peer leadership programs designed to develop effective 21st century CEOs.

Sales Plus Profit exists solely to empower leaders and organisations to tap into their potential and achieve sustainable growth. Brian’s seamless blend of capability, humility and compassion ensure that clients have the strategic expertise and continual support they need to reach their most ambitious goals.

There are two types of businesses: with Sales Plus Profit and Brian Armstrong’s strategic leadership, you can be one that creates, seizes, and leverages opportunity for maximum success.