The Team

John Probert

Associate Sales Director


Too often, business leaders face a seemingly impossible dilemma; they cannot afford top-level sales leadership – nor can they grow without it. But only seemingly impossible. Sales Plus Profit provides agile solutions to fit clients’ budgets and assist them in achieving their full potential. Regional Sales Director John Probert delivers the strategic vision, insights and support that businesses require to reach, and exceed, their goals.

John Probert brings over 30 years of sales and leadership experience to the Sales Plus Profit team. He began his career as an Applications/Design and Development Engineer. Working with world leaders in the manufacture and sales of electro-mechanical products, John learned the intricacies and nuances of global business – expertise which is invaluable to clients who transcend borders.

Remaining in the electrical/mechanical manufacturing sector, John turned his attention, and aptitude, towards sales. Again working with global market-leading organisations, John honed his skills in strategic planning, leadership, client relationships and other critical functions. He took on roles of increasing responsibility and complexity:

  • Cascade Corporation, European Sales and Marketing Director: £300 million NASDAQ-listed manufacturing and sales company.

  • Renold plc, Divisional Sales Director/European Distributor Director: Annual sales of £200 million, serving Power Transmission markets in all sectors.

  • Eriks UK, Sales Director (Electro-Mechanical Services): Annual sales of over £1.5 billion with more than 200,000 customers in 25 countries.

More latterly, John is Managing Director of JSP Commercial Engineering, a consultancy that helps engineering and manufacturing-based clients develop and implement effective sales strategies. John and his team review, restructure and refocus salesforces and routes-to-market, as well as maximise the potential of each customer.

As a key member of the Sales Plus Profits community, John empowers clients to overcome seemingly impossible challenges – and turn their vision into results.

sales support

If you claim to be the best in the market, you must have the sales processes to match.”